Rebrand your brand? In 5 steps to a successful communications strategy
If your brand no longer appeals to the target group, no longer fits the market or is simply outdated, it may be necessary to revive the brand. In this blog post I share the main points of my strategic approach. They are useful in rebranding any brand. Step 1: Analyse the current position It all […]
Discover yourself as a brand: 5 reasons to get started with your professional identity
In professional growth and career development, there is something just as valuable as your degrees and experience: your personal brand. You’ve probably heard of ‘personal branding’, but what does it mean and why should you actively work with it? In this blog post I explain what personal branding is and share five important reasons why […]
Hey you CEO, take the stage!
When is the right time to take the podium? And who do we push forward? These questions do communication professionals at companies have to deal with. For me there is only one answer: the CEO is the ultimate spokesperson. CEOs can add value with their presentations and speeches. Their reputation can reflect positively on the […]
Every woman a power woman!
Men earn on average 14% more per hour gross than women. The percentage is getting smaller every year, but the pay gap remains. Women occupy only a third of the seats in the House of Representatives and 35% of the Dutch ministers are women. And of all “specialists” in talk shows, only 23% are women. […]
Innovate when things are going well and in times of crisis
The corona crisis has caused many companies and institutions to adapt their business model. They have responded to the suddenly changing social and economic developments. Restaurants have started web shops for delivery and takeaway meals. They opened shutters and counters where you can get what you ordered by app. Churches switched to Sunday service from […]